If you’re reading this, you already know that finding roofing leads is challenging.
If you feel overwhelmed, don’t worry. We’re here to help.
Although there might be a bit of a learning curve at first, learning what marketing strategies are effective for bringing in leads doesn’t need to be complicated.
In this post, we’re going to share some practical, proven roofing marketing ideas that any roofing contractor can use to take their business to the next level.
Starting with the most obvious…
- Increase Face Time
Remember when you first started your business and were trying to get customers? You may have been canvassing and knocking on doors to try to get the word out.
Well, even in the digital economy, that kind of “face time” is still important and effective for generating roofing leads because it builds authority and genuine trust.
If this type of word-of-mouth marketing is working for you, great! Keep doing that alongside your digital marketing efforts.
Here are a few ideas to maximize the amount of face time you can get with your ideal prospects:
- Attend local trade shows, meetups, and exhibit whenever possible
- Join local associations
- Network in local Facebook / LinkedIn groups
- Do short, personal Facebook Live videos and share them on your page
- Partner with influencers or other digitally-active businesses in your local community to leverage their reach
2. Create an Outstanding Roofing Website
How you build and use your website will influence your marketing activities — but just creating one won’t automatically improve roof sales.
Hint: It doesn’t necessarily matter how “flashy” your website is; function should be your first consideration.
You can think of your roofing website like a static meeting place — a combination of a brick-and-mortar office and a business card — where you direct people.
Unless you use specific strategies (like a high-converting landing page) in tandem with specific marketing activities, it’s not guaranteed that your website will bring you traffic just by existing! (But it can — see point #2.)
That being said, your website needs to be in top-shape so that people stay awhile when they stumble upon it.
What we’re talking about here is basic user experience (UX). Beyond being SEO-friendly, it needs to be user-friendly, which means:
- Fast and secure
- Call-to-action on every page (eg: free quote button)
- Mobile optimized
- High-quality visuals
- Contain engaging content (including relevant keywords)
3. Experiment with Different Types of Written Content
Content is so much more than blogging! In order to improve roof sales, you’ll definitely want to test out video. But there are plenty of different ways to buy exclusive roofing leads via the written word (or a strategic combination of visual and written content).
Here are some examples of content you can create:
- A guide on how to select the right roofing materials for your home
- An e-book on the solar installation process and the government incentives available
- A press release showcasing your Owens Corning Platinum Preferred status
- A guest post for a local community website on the benefits of going solar
- Start a podcast with another local industry expert
When you build a content base and ensure that it is relevant, useful and high quality, you can then help it spread like wildfire through your social media channels.
Not sure what to write about? Check out Google and your own FAQs to generate content topic ideas out of popular keywords and key phrases.
Think of your customers’ 5 biggest pain points related to the services you offer, then plan out 5 new pieces of content for the next 5 weeks.
Once you have that content you can write about it on your blog, put in in video form, and then share it on your social media channels.
Talk about a triple threat for generating exclusive roofing leads!